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Site to mirror brand's playful personality.
August 18, 2011
By: TOM BRANNA
Editor
Benefit Cosmetics will unveil its new global ecommerce site today. The robust site will serve as a powerful brand awareness and sales tool, the company said. Each page of the new site is designed to be an exuberant expression of Benefit’s playful brand personality. It celebrates the brand’s iconic mannequins, thought bubbles, and words of wisdom, with key San Francisco visual elements that hearken back to Benefit’s home woven throughout. The new site incorporates pred...
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